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Funding & Capital

Your Mushroom Farm is Not a Tech Company

Eric Ashman
Eric Ashman

Most businesses aren't a good fit for venture capital. Picking the right sources of funding is one of the most important decisions you'll make. When you're pitching your mushroom farming startup as a tech company, you're on a path that's going to end badly.

[‘VCs need their money back’: why sustainable startups struggle to fix our broken food system](https://www.theguardian.com/environment/2024/oct/04/sustainable-food-brands - The Guardian)

Take Charge of Your Startup's Destiny

You don't have to navigate your hardest inflection points alone. I partner with founders to bridge the gap between vision and execution.